DENNIS MORROW is the USER EXPERIENCE DESIGN MANAGER at RADIUS SILICON VALLEY. With over 15 years of experience, Dennis manages the creation of digital experiences across diverse industries and platforms for the studio.

One of the biggest challenges for us UI/UX professionals at Radius Innovation & Development is the ability to stay on the technological cutting edge while still delivering a user experience that is firmly planted in ease of use and the human factor.

However, our definition of traditional user experience is being challenged more and more by technological expansions on what constitutes a physical user interface.


The user experience design process at Radius is changing every day as the internet of things becomes more and more ubiquitous and advances in augmented reality become more widespread. What this means is that the user interface of the very near future will no longer rely on a keyboard on a laptop or even a screen on a tablet or phone. As a matter of fact, professional futurologists have predicted that in seven years, most interfaces will not have a screen and will be integrated into daily tasks.


Think of Tom Cruise in Minority Report, with hand gestures and screens that float in the air (this is not really in the realm of Sci-Fi anymore).

How to Achieve Great User Experience Design

Great user experience design must be deeply homed in research and innovation to deliver the most intuitive experience possible. Good UI/UX should just work, and work well.

This is why at Radius we take UI/UX design innovation seriously. We want to design and create great user experiences. This means focusing on ease of use and creating UI/UX that is extremely intuitive. This allows users to be more productive and better at performing their daily tasks. This ultimately translates into creating better products for our customers.

Enter Radius Innovation & Development UI/UX New Product Innovation

At Radius we understand that good UI/UX design is at the vanguard of new product innovation.

Silicon Valley giants like Facebook and others have already announced their latest advancements in UI/UX, moving away from laptops and phones to an augmented reality experience. This means moving the current Social Media user experience into a new world of virtual reality that must co-exist with the real world. This presents new challenges for new product development and enables us to help customers think of their products in a new way from a UX experience.


By aligning all our innovation capabilities, from UI/UX professionals to our industrial designers and engineers, we strive to deliver the most elegant, sleek, and thoughtful solutions for the end user, because a great user experience is one of the most important factors in designing a new product.

With in-house rapid prototyping capabilities, our Radius Digital Prototype Lab (DPL) can generate a 3D printed working prototype of a new product. By harnessing our augmented reality capabilities, developed through our partnership with Microsoft HoloLens, our Radius team can deliver a virtual UI/UX that customers can experience in real time, providing feedback for improvements that can be immediately implemented in the next version of the product. That’s what we call Innovation Realized. Rapidly.

Finally, through our partnership with Jabil manufacturing, we offer a platform to manufacturability at a large scale. If the customer’s business plan requires the production of a lower number of hardware units, we can leverage our in-house Low Volume Assembly capability that adapts to the immediate low volume manufacturing needs of startups or can serve the low hardware volumes required for new product development and commercialization within an established company.

To have all of these capabilities under one roof is what makes us stand out in the industry, and what makes it truly innovative is that it’s fully available to all Radius customers. This enables our customers to go from idea to market in record time and with the confidence that their new product will have the latest developments in UI/UX design, while meeting their internal deadlines and hardware production schedules and budgets.

UI/UX Design in The Smart Home

This is an example of how our Radius approach, including our in-house user experience design experts working together with all the other Radius colleagues, enabled our client to realize their vision of a fully connected smart home.


Tablet with an app controls several features in the home such as door lock, lights, washing machine, surveillance camera, music, water use and more.

 customer came to us with the challenge of helping them design a new UI/UX experience for their Smart Home Solution. The idea was to control temperature, lighting and other ambient factors in the home to match their customer’s lifestyles (while at the same time, saving energy costs). The challenge was to create a new user experience where a whole array of fully integrated household appliances like thermostats, fans, and lighting were all centrally managed by a user-friendly single control app.

Another novel idea was that this single user interface app could be accessed by the end user via their smartphone, tablet or computer, making it possible to set the ambiance and environment remotely via any connected device (smartphone, desktop or tablet).


Keeping the UI/UX of the app independent of the physical gadget it’s running on not only provides the end user with greater freedom to control their smart home from work, the car, or home office, but across different devices. This approach future-proofs the customer for that moment where instead of a physical gadget running the user interface (like a phone or tablet), the entire app will be running in an augmented reality space managed by voice controls or hand gestures. This is the delicate balance that our Radius UI/UX experts are striving for. We aim to deliver a current user experience that is not only intuitive and a joy to use, but one that is ready for the future.

This not only builds brand loyalty but puts our customer’s products at the forefront of innovation. We call this “The Radius Effect”.

We also believe that the “proof is in the pudding” and we invite you to look at our work. Read about the challenges we faced, learn about our approach to solving them, and see the success we’ve generated for many customers and brands.

Have a new project you’re interested in discussing with us?

Contact us today learn more about our approach and how we can help drive improved customer brand engagement while accelerating your products to market.