MISFIT FLASH WEARABLE FITNESS TRACKER
Accelerated design for manufacturing helps a wearable lower costs and increase profit.
The sleek Misfit Flash is one of the most inexpensive multi-use wearables on the market. Small, loaded with features, and cased within an elegant, stylized design, it works as well in the office as it does at the gym. The brains of the piece—held within the watch’s face—had originally been designed housed in a protective metal casing that proved costly to produce, and ate away at Misfit’s profitability.
With its design and development of a new, pliable plastic Misfit Flash watch face, Radius proved that the Misfit Flash would sacrifice nothing in design or functionality, yet would offer wearers a more flexible and waterproof solution, one that offered improved battery life with just a tap of the interface. Now more affordable to produce, the Misfit Flash offers new value to its wearers – and to Misfit itself.
Through a rigorous prototyping and testing process, Radius arrived at a production-ready solution for manufacturing. In just months, Misfit’s Flash was in production with a new extraordinarily light, sophisticated, and uniquely functional plastic housing equivalent to the aluminum Misfit Flash.
Reducing the Costs, Not Elegance and Practicality
In order to replace Flash’s aluminum frame yet maintain the aesthetic of the device, Radius explored multiple plastic iterations, ultimately developing an injection molded-plastic solution that enabled flexibility and ruggedness within an aesthetic design sensibility.
Active Innovation Proves Less Can Mean More
To contribute to wearer value overall, Radius applied user-centric design thinking to add features not available in the watch’s previous form. Considerations for the casing included a snap-on plastic battery door, improved battery life, and waterproofing. Through a rigorous prototyping and testing process, Radius arrived at a production-ready solution for manufacturing. In just months, Misfit’s Flash was in production with a new extraordinarily light, sophisticated, and uniquely functional plastic housing equivalent to the aluminum Misfit Flash.
Innovation. Realized through accelerated development and manufacturing vision.