Radius designs a new future for a legacy brand’s global range of printers.

Avery Dennison looked to Radius to envision how plans for future models could be aligned stylistically across its total printer line. 

Avery Dennison's global line of printers lacked a coherent design vision and was unreflective of its strong brand promise of innovation worldwide. Additionally, there was a more immediate hope of applying this visual language to a product already slated for production.

Exploring for Opportunities

Partnering with Avery Dennison’s global engineering team across the US, Europe and Asia, engineers explored the product as a whole: considering size and footprint needs, the sustainable materials involved, and the shape for each of the components influencing printer use. To uphold the company’s mission to build creative, intelligent, and sustainable products, each element of the printers were tested, requiring the team to incorporate key differentiating features into the design to serve as signature features for printer models moving forward. These included a circular window to have clear site of media and the inviting chin element and rounded corners.


“Quite simply, ADTP1 is our best ever RFID encoding and medium-volume printing solution. It is truly a differentiated, best-in-class solution that sets the standard in terms of design and features for our future family of printers.”

As Interesting in Form as in Function

The printers would need to stand up to the rigorous printing needs of retail and industrial companies, print at the highest speeds, hold the largest internal label supply capacity available in its class, and lead the industry with options like non-stop RFID label encoding and verification, internal liner take-up, and instant visual identification of printer status.


Delivering the Difference

The design-for-manufacture expertise of Radius, partnered with Avery Dennison's global engineering knowledge, resulted in a powerful standard bearer for the Avery Dennison brand—the Avery Dennison Monarch Tabletop Printer 1 (ADTP1).

Innovation. Made Possible. Made Better.

Visit Avery Dennison.