China’s Alibaba Group is the world’s largest retailer, surpassing Walmart and generating more gross merchandise volume than Amazon and eBay combined.

Alibaba reaches their customers through a combination of B2B, C2C, and B2C portals. Their Tmall.com portal, launched in 2008, is the 8th most visited website in China, specializing in global brands who want to sell to an increasingly affluent Chinese consumer base.

Alibaba’s Gateway ’17 (Detroit June 20-21), was the Chinese e-commerce giant’s biggest-ever public event in the United States and Radius Innovation & Development was there to present our capabilities.

The overall purpose of the event was to introduce US companies to the vast Chinese consumer market while highlighting how Alibaba and its partners are making cross-border e-commerce easier and more profitable through innovative, web-based sales, logistics, and digital marketing solutions.

To prepare for their Gateway ’17 event, Alibaba sent their Tmall Discovery team on a road trip to interview influential Silicon Valley technologists. Contact us to learn how Radius is helping Alibaba deliver on their vision of a seamless shopping experience by harnessing the latest developments in augmented reality and new product development and introduction.

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