We think not.

We are an innovation and development firm organized to help you define a strategic path to success and then realize it through superior, user-inspired design, and execution. With integrated manufacturing experience and capabilities, our model has been purposely designed to accelerate ideas to market while reducing risk and maximizing return on investment.



Understanding how patients and caregivers interact with devices and technology is critical to informing medical product innovation and development. Radius is a market leader in this field. We have decades of experience designing and developing healthcare technology and humanizing patient experiences. We work with the world’s leading pharmaceutical, healthcare, and medical device companies to design products and solutions for:

  • Drug delivery and diagnostics
  • Medical devices and home healthcare
  • Equipment and instrumentation

As an ISO 9001-13485 medical device registered company, we support leading and emerging medical companies from around the world with a strong foundation in regulatory affairs, testing and verification labs, and quality system management.

Our standards and regulations expertise relates to:

FDA Quality System Regulations

  • 21 CFR 820.30, Subpart C


  • “Human Factors Engineering – Design of Medical Devices”

IEC 62366-1:2015

  • “Application of Usability Engineering to Medical Devices”

FDA Guidance Document

  • “Applying Human Factors Engineering to Medical Devices.“

Complex, considered innovation, realized in healthcare field.

It’s what we do. See some of our work.



Understanding people’s lifestyles and connecting their emotions with great design and product experiences are keys to creating the value and desire that drives consumer purchasing. Great design has to evoke intrigue, delight, and desire to cause an emotional reaction creating that pull effect with consumers and compelling user experiences.

  • Color
  • Shape
  • Materials
  • Packaging

Each is explored as part of our process to turn a great design into physical products that can be developed, be commercialized, and delight consumers.

Helping you to differentiate your brand and stand out from the competition.

It’s what we do. See some of our work.


We work with the world’s premier companies to solve big problems and build deep customer loyalty by understanding channel requirements, environmental challenges, and stakeholder needs.

Design can really help “tangible property that is used in the operations of a business including devices, machines, tools” to drive brand loyalty and business growth… when effectively realized.

How do we know?

It’s what we do. See some of our work.


Product packaging must be highly visible, clearly communicate differentiating value and convenience, and evoke an emotional connection—both on the shelf and in the home.

The future is in smart packaging options—a conversation among people, packages, brands, and objects—in a connected world.

In spite of market growth potential, the packaging industry faces difficulty in developing sustainable smart packaging products. According to ScienceDaily, the lack of knowledge in printed electronics and the lack of experience in smart packaging design that works for customers are major hurdles to growth in this industry. Additionally, the industry lacks experience in providing total smart packaging solutions.

As technology develops around smart packaging options, with our expertise and experience, we can ensure you not only keep pace but a pioneer.

It’s what we do. See some of our work.



The Internet of Things (IoT), smart packaging, smart cities, wearables, and enabled lifestyles. These are just some of the technological trends advancing, converging, and touching every industry, business, and consumer. We can help you keep pace, understand, and leverage these technologies and changes in the market and consumer expectations to evolve and grow your business through winning growth strategies.


The pressure is increasing to accelerate the conversion of “blue sky thinking” into ideas that produce the right products and systems, on shelves, quicker than the competition. Our robust development approach, guided by highly skilled program managers, effectively optimizes a design for both performance and manufacturability through rapid iteration loops of analysis, prototyping, and testing.


Your customers are more demanding than ever. To grow, you need to target your sight beyond what is needed today, to understand unarticulated needs and emotionally link your brands to your users. We can help you deliver a better brand and user experience for your customers, creating products and systems that optimize function, value, and appearance.


This is where the “rubber meets the road.” Even the simplest product design can be extremely difficult to scale to production and commercialize. Risk, complexity, and costs grow exponentially when a design is not optimized for manufacturability and go-to-market challenges are not addressed until late in the process. Our worldwide implementation expertise and integration with global manufacturing partners help manage and reduce common pitfalls.