Conceptual Engineering

How to determine what features a product should have and what metrics can be used to measure the quality or performance of the product, based on analysis of customer needs and preferences.

Industrial Design

How to create, develop, and connect concepts and specifications that optimize the function, value, and appearance of products and systems to satisfy the needs of consumers and manufacturing partners.

User Interface & Experience UI/UX

How to enhance consumer satisfaction and loyalty by improving usability, ease of use, and pleasure provided in the interaction among consumer, digital interface, and product as a whole.

Human Factors

How to optimize the user experience by understanding consumer needs, abilities, and behavior when interacting with and using products and systems.

Strategy & Planning

How to envision a desired future of opportunities and then translate this vision into broadly defined goals or objectives and a sequence of steps to achieve them in the short, medium, and long terms.

Technology Exploration

How technology delivers value to your consumers today and tomorrow, what is best, and what reduces risk and uncertainty compared to what you have.

Industry Analysis

How forces are shaping your industry today and tomorrow, what they are, and how you can succeed.

Research & Insights

How to determine existing and future consumers’ desires and value, and how your company and brands measure up.