There was a time when successful packaging innovation simply meant a better way of protecting and identifying your products.
Today, packaging heavily influences factors ranging from brand positioning and perception to product performance and price. And with the maturation of trends such as digital connectivity and omni-channel purchasing, consumer habits and expectations are beginning to outpace brand performance.
In order to win the race to market, it's time to overhaul your regimens, challenge your assumptions, and partner with new teammates who can help you move at the speed of digital.
Innovating in the consumer goods packaging space is costly, risky, and hard. A gauntlet of external and internal roadblocks often keep development teams from reaching their goals.
Common internal obstacles include chronic indecisiveness, rigid functional silos, and extreme risk aversion. On the outside world, things aren't necessarily much better. Juggling multiple vendors across multiple engagements means your team often spends more time on coordination than innovation.
And that simply doesn't cut it.
Jabil's Packaging Innovation Sprint is designed to keep your development process lean and mean. Working with ONE partner to quickly and accurately answer critical questions that determine your potential success for a product packaging idea:
The Sprint is a combined solution by Jabil and our innovation and product development consultancy, Radius. This is a true insights-to-commercialization model that offers accuracy, speed, and reduced risk.
We plan and execute a program of workshops and a Concept Sprint, implemented as a perfectly tailored - or all-in analysis of ideas - depending on your specific needs:
Whatever the answers, the sprint model has been designed for maximum flexibility. Ultimately, you choose!
User Acceptance Testing
Add User Acceptance Testing to gain access to Jabil's rapid feedback platform. While development and manufacturing resources investigate commercial viability, researchers and human factors experts assess desirability with your target users, instilling confidence in your new direction.
Add the "Build It" option if technical feasibility is a major concern. Whether you're investigating an alternative dispensing method or introducing a new material, "Build It" enables rapid prototyping in a low-risk, high velocity environment with the experts.
Costing & Supply Chain Strategy
Add Costing & Supply Chain Strategy to assess your concepts from a financial perspective. Our supply chain experts can develop flexible cost models for the earliest stages of product innovation or pursue network optimization strategies for more mature projects.
By partnering with us, you'll immediately gain the unified experience and capabilities of a world-class innovation partner: