Author Archives: Toriono Granger

Toriono Granger

Toriono holds over 20 years of experience in product development, manufacturing, consulting, and management with a track record of contributions towards the development of capabilities in new markets.

What Does Your Packaging Say About Your Brand?

Successful innovation isn’t easy, in fact, it can be downright challenging. When it comes to consumer packaging, we know that the failure rate for packaging innovation is in the 75-80% range. Yikes, one look at these numbers is enough to make anyone risk-averse.

However, it’s important to remember the value innovative packaging brings to your brand and company. When done right, innovative packaging can extend the product lifecycle of existing brands, increases the success rate for new products, and elevates your brand to a new level with consumers.

But as you know, this doesn’t happen with a simple logo change or adding some flashy new colors to your packaging. It takes knowing your consumers, knowing your market, knowing your brand, and knowing the best ways to use your packaging.

Ultimately, you need the confidence that your packaging is communicating the right message about your brand at the right time to the right people. You can’t control who sees your packaging or how they see it – but you can control the first impression your packaging delivers. We want you to remember that for many of your consumers, your packaging is often the only exposure they’ve had to your brand, company, and product.

Think of the package as the one piece of marketing that you know your consumers will see. There are no guarantees that your consumers see your social media marketing, visit your website, or are seeing your other marketing campaigns. Regardless of how your consumers see your product – online or brick-and-mortar – the package is the one constant. So you need to make sure it is doing what you need it to do.

More Than A Colorful Cardboard Box: Looking at Packaging Roles
You need to think of your packaging as a marketing tool. In fact, smart companies design packaging that supports the marketing messaging and harmonizes well with marketing campaigns. By using an ideal blend of graphics and text, the package needs to tell the consumer what the product is, what it does, and how it makes their life better. This is a big ask when you consider that on average, consumers spend five seconds looking at your packaging. Your goal is to design packaging that gets consumers to stop, pick-up the package, read the package, and to start thinking about how your product and brand fits with their lifestyle.

Good innovative packaging has the capability to take on key marketing and brand-building roles for your product, brand, and company:

  • Consumer outreach. Your packaging needs to connect with consumers and establish a relationship. Your existing consumers look for your colors, messaging, and package shape – this is what stands out on the shelf. Change your package too much without knowing what connects your consumers to your packaging, and you risk losing established consumers. Also, the right package design can help you find a new demographic, for example with using colors that stand out from the rest of the market or that convey a message that connects, such as sustainability and environmental awareness.
  • Brand positioning. Your packaging is the final link in your marketing campaign. For companies who are rebranding or repositioning their product line, the packaging must tie-in to the marketing messaging. For example, if you’re rebranding your line of shampoo to be upscale, you need to think carefully about what upscale means visually to consumers.
  • Sales tool. Ultimately, your packaging is a very powerful sales tool. The packaging must establish a fine-balance of visuals and text that convinces consumers to click or pick-up your product and put it in their cart. You need to know what it is your consumers want from your product and then design packaging that meets these needs. While everyone know we shouldn’t judge a book by its cover – this is exactly what happens with your packaging – it’s all about first (and lasting) impressions.
  • Emotional connection. We are drawn to packaging that makes us feel and respond. There is comfort for example in finding a favorite brand when traveling or when feeling out-of-sorts. The right packaging can provide comfort, connection, familiarity, and consistency. However, it’s important to acknowledge that depending on your product and brand – this might not be your goal. For example, perhaps your product is a building/educational toy for young children that you market to parents – your packaging needs to explain how your toy works, how it teaches, how it is fun, and how simple it is to use. Whether it’s an emotional connection or and educational tool, ultimately you need to know what your consumers desire from your packaging.
  • Tells your story. Your packaging is your chance to tell consumers who you are and what you’re all about. For example, if your company is invested in sustainability, your packaging must communicate this with its design – you want your consumers to know that your packaging is recyclable, that you care about the planet, and let them quickly see the simplicity in your packaging. Or maybe your brand is all about being cutting-edge, then you want to make sure you’re using the latest in packaging innovations and design (think of Apple packaging here).

It’s more than a cardboard box or plastic sleeve – it’s your brand, your company, your reputation.

The fight for consumer awareness and acceptance is tight and your packaging is the game-changer for your brand and company. Don’t overlook your packaging and assume that your consumers don’t care about packaging or have been exposed to your marketing campaigns.

There is only guarantee when it comes to branding and building product awareness – the packaging ultimately makes the first and last impression – so make it count.

Innovative Packaging Done Right
Consumers make their decisions quickly– so make sure your packaging resonates for the right reasons.

User acceptance testing, human factors, industry analysis, prototyping, technology exploration, industrial design, conceptual engineering, and supply chain management – all make a difference when it comes to delivering innovative packaging that delivers on your brand values and reputation.

The details matter. There are no second chances. We want you to get it right the first time. Contact us to learn more about our Packaging Innovation Sprint – stand out on the shelves and in the minds of consumers for the right reasons.

Putting Ecommerce Packaging to Work

Your ecommerce packaging matters. Think of the last product you purchased online – when it arrived, were your thoughts similar to: “what is with all this packaging?”, “this package is impossible to open”, “where are the instructions?”, “this is clumsy and ugly. I hope I made the right decision”, or ”was the product damaged?”

You have the power to change these first impressions. This is what innovative smart ecommerce packaging can and should be doing. It’s a crowded ecommerce marketplace and you need more than a slick website and mobile apps to stand out. You need packaging that gets your customers bragging about their decision to buy your products.

Be remembered for your packaging for the right reasons. The technology, materials, and knowledge of consumer behavior are perfectly aligned to deliver on packaging that works for you not against you.

Consumers Do Care About Packaging
Packaging cannot be an afterthought. A survey by Sealed Air conducted by Harris Poll highlights why companies must put innovative ecommerce packaging at the top of the “to do” list. While this survey dates back to 2014, the results are relevant today and highlight how far most companies still have to go.

Consider these survey results from the Sealed Air 2014 Packaging for e-Commerce Success survey of 2,000 American consumers:

  • 58% say that if they received a damaged or broken product from an online order, they would either order from a competitor or not purchase from the retailer again.
  • 78% believe their ecommerce purchase should be packaged and processed for shipping within 24 hours of the purchase time.
  • 94% of respondents believe there are environmentally-friendly packaging options and 77% state that a company’s packaging should reflect their environmental values.
  • 48% believe the better the packaging, the better the product inside. This belief is more common with the 18 – 34 demographic.
  • 66% say the packaging reflects how much the retailer cares about them and their purchase.

The numbers cannot be ignored any longer. It’s time for companies to step up and address these ecommerce packaging concerns head-on. The good news is that this is the ideal time to be focusing on packaging innovation – the technology, materials, support systems, and packaging expertise are perfectly aligned for success. Yes, change is hard – but when it comes to packaging, it has to happen.

With the survey results from consumers in mind, we want you to think hard about the numbers from a recent Jabil survey conducted in May 2017. In the Jabil 2017 Trends in e-Commerce Packaging survey, Jabil surveyed more than 200 professionals responsible for packaging to learn more about the trends in ecommerce packaging.

  • 95% believe packaging impacts online experience.
  • 95% say bad packaging can ruin the online customer experience.
  • 97% say good packaging can create a memorable customer experience.
  • 7 in 10 say packaging costs are a barrier to expanding ecommerce initiatives.
  • 96% think about worst-case scenarios in packaging but only 54% test for them.

These 200 packaging professionals are working hard to think like consumers and highlight the following as the top five opportunities to drive innovation in ecommerce packaging:

  1. Radio Frequency Identification (RFID).
  2. Sustainable packaging.
  3. Cost reduction of materials previously out of scope.
  4. New models for replenishment solutions.
  5. Ability to self-report issues in shipping.

These numbers and survey results speak to the need for companies to shift focus and energy to ecommerce packaging. It does matter. It is a differentiator. Companies who fail to move forward with packaging technologies and innovation will be left behind.

The Time to Innovate is Now
Successful innovation in the consumer packaged goods space is hard. But not impossible.

In a world where people are constantly on the go, a product’s performance, convenience, and sustainability are game-changers for leading brands. Knowing how to connect with the instant gratification generation is vital. With the right innovative steps, you can better serve your customers and win in the face of powerful competition – on the shelf, online, and in the home.

The reality is that consumer goods companies need help with innovation packaging. After all, your specialty is your consumer good – not the packaging. This is where Radius and Jabil come together to give you a win-win scenario. Our sole focus is on realizing innovation for the right outcomes – and for you this means delivering the ecommerce packaging solutions that set you apart from your competitors and enable you to make a good impression with your consumers.

Real packaging innovation influences and reinforces:

  • Price. With top quality design, materials, and complexity, you’re able to reinforce the inherent value in your product and justify the price.
  • Performance. Packaging has the power to educate, inform, and make it easier for your customers to use your product. Innovative messaging, graphics, and lay-out can make life easier for your buyers.
  • Convenience. The better designed, the more able packaging is to create a connection with your customers. Remember, the customer wants to feel like she made the right purchase decision, the wrong packaging can stimulate feelings of buyer’s remorse.
  • Brand Values. Your customers care about the environment and global issues. Innovative ecommerce packaging has the opportunity to take advantage of the latest in sustainable packaging materials and technology.
  • Brand Position. You need to avoid the negative social media publicity that comes with too little or too much packaging. With smart labeling, the right materials, informative language, and supportive design – packaging can be an extension of your brand.
  • Differentiation. Consumers shop with their eyes first. With ecommerce packaging, what they see when they open their front door or mailbox is key. Remember this is the first impression you’re making – first impressions count. Stand out for the right reasons.

Giving consumers what they want while ensuring product integrity, market relevance, cost controls, and market-leading status is not easy. Often, we see companies trying to do it all. You know what happens next – the product suffers, the innovation falls behind, and the packaging is sub-par.

We want you to embrace innovative packaging but we want you to do it the right way. Watch our webinars, contact us, and learn more about our Packaging Innovation Sprint.

Stand out for the right reasons. Smart, innovative packaging that gives you and your customers all the right feelings. Use your packaging to deliver on innovation realized – outcomes achieved.

Remember to watch our free on-demand packaging webinars:

Enabling Innovation in Healthcare Packaging

Innovation and change are the mainstays of improvement and growth. The better people, organizations, and processes can innovate to embrace and welcome change – the better. The trick is, of course, in creating the environment that supports such change. Within a company this takes a willingness and openness on behalf of all the people, systems, and processes to commit and embrace change and innovation.

Change must be part of your company’s core values. Without change at the heart of how you approach your products, brands, competitors, and customers – you’ll be left out in the cold watching change happen.

Don’t be one of those healthcare or medical device companies that decided to take a wait-and-see approach. Don’t be one of those companies that didn’t do their due diligence and learn how new innovative packaging solutions could make a real difference for their brand and product. Don’t keep doing what you’ve always done because it works and is comfortable.

No one ever got ahead by being comfortable. Change is good. Change done the right way is even better. Change that supports real product and packaging innovation is awesome.

Healthcare Packaging is Changing
The demands placed on medical and healthcare packaging are intense. The packaging must protect its contents from shock, puncture, temperature fluctuations, vibration, tearing, bursting.

This same packaging must also meet the very specific demands and withstand the impacts of sterilization, handling, shipping and usage, and transportation.

Even better, a packaging design that enables better patient compliance to a treatment regimen can ultimately drive improved patient outcomes.

Combine these constants with the intense regulatory scrutiny and usage requirements governing healthcare packaging – and you have an environment that can be slow to change.

However, the good news is that change is happening. Consumer demand for better, easier-to-open, easier-to-use, and easier-to-dispose of packaging is forcing healthcare brands to embrace effective and purposeful innovative packaging solutions.

This change and growth in packaging innovation is highlighted in a recent report released by Future Market Insights titled: Medical Device Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027. Consider this paragraph from the report and how your brand is or isn’t complying:

“Out of all the opportunities that are available to the business in the global medical device packaging market, a smart approach or a sustainable packaging system can be the most beneficial opportunity for these companies. They need to focus on a sustainable packaging solution that involves a modern and smart packaging technology and is also cost efficient.”

Is your brand embracing the changes happening in healthcare and medical device packaging? How are you competing with companies that have embraced these innovations? How prepared is your company to take advantage of smart packaging and sustainable packaging?

Innovative Packaging Today for Future Success
As we highlighted in our webinar: Packaging Innovations of the Future, the new advances in thermoforming packaging solutions are beginning to gain acceptance within medical packaging. We see this in the use of more easy-to-open and flexible blister packaging for all types of medical contents including tablets and other goods.

Consumer demand for better, easier-to-open and close lids is forcing packaging leaders to take advantage of new thermoplastic polymers – giving consumer what they need while still meeting the demands of tight regulations.

This key statement from the Future Market Insights report must not be overlooked:

“As the quality of healthcare continues to improve across the world, it is anticipated the global medical device packaging market will benefit from the growth in demand for newer medical device packaging aimed at enhancing consumer confidence.”

This report goes on to highlight that companies must look forward with their packaging, ensuring they’re meeting the demands for sustainable packaging that takes advantage of the best in smart packaging technology. This innovative approach to packaging gives companies the ability to respond to consumer demand, manage business costs, and to take advantage of the best-in-class technology available. This however, is not easy and cannot be rushed into without a clear analysis of the best way to manage and introduce such change in traditional medical device packaging.

Do not be the company that stands still in this swirling environment of innovation and change. Ask your team how your brand can take advantage of innovative packaging solutions such as:

  • Intelligent barcodes.
  • Biometric capabilities.
  • Radio-Frequency Identification (RFID).
  • Anti-counterfeit technology.
  • Auto identification.

Not only do these technologies meet demands for innovation and change in healthcare packaging, they also enable companies to improve their efficiency and enable growth within the industry.

Look for a packaging partner that knows the healthcare industry, knows the latest in packaging innovations, understands the rules and regulations governing medical device packaging, has the in-house capabilities to support this innovation, and can manage the packaging sprint in a cost-effective and business positive manner.

We do not want to see you left out of this exciting period of change and innovation. This is the right time to learn more about innovative packaging solutions and how they can make a real difference for your brand, your company, and your customers.

Experience the Radius difference: Innovation Realized. Outcomes Achieved.

Staying Up-To-Date with Healthcare and Medical Device Packaging

When discussing change and innovation with your colleagues, point them to these articles for more information about the trends, innovations, and changes happening in packaging:

Remember to watch our free on-demand packaging webinars:

Packaging Innovation – Trends to Understand for Acceleration

Successful innovation is difficult, expensive, and risky! Over the last decade multiple published studies across the globe report innovation failure rates in the 75-80% range.

Failure means these new products are not returning the required significant investment made or sustaining their planned revenue expectations. The reasons include:

  • Market research is skewed by the wrong questions or rendered useless by failure to view results objectively
  • Poor market pricing – too high to warrant purchase, too low to be considered of value
  • Lack of market demand in an undefined category
  • The product revolutionizes a new category and requires substantial consumer benefit education—but doesn’t get it and therefore ignores
  • Lateness – competition have already launched with a market accepted solution

In a world where people are constantly on the go, a product’s performance, convenience, and sustainability are table stakes for leading brands. This is the instant gratification generation and now is the time for market leaders to take innovative steps to better serve their customers and win in the face of powerful competition – on the shelf, online, and in the home.

The Role of Packaging in Successful Consumer Goods Innovation
Gone are the days when packaging was just a means of protecting and identifying a product. The role of packaging in a successful consumer product must perform these basic functions, but the impact of packaging is increasingly far greater.

Good packaging innovation influences and reinforces:

  • Price – through its perceived value, actual cost, material choice, supply chain length, and complexity
  • Performance – through its design, ease of use, content accessibility, and ability to educate the purchaser/user
  • Convenience – through its on-time/demand delivery of connecting the product to the purchaser/user
  • Brand Values – through features such as sustainable material choices
  • Brand Position – through its design relevance and how the physical package matches brand position and essence
  • Differentiation – through how the package design stands out versus others in its category and connects with the purchaser/user, who in turn are increasingly sharing their views and experiences in a connected world.

Innovative product packaging increases the chances of new consumer goods products succeeding and can extend the product lifecycle of existing products. To be successful at packaging innovation, it is imperative that the latest consumer trends that follow are understood and incorporated into the latest design thinking:

Global Urbanization – Across the world, the populations of major cities are expanding. This exponential growth is driving up the cost of both living and business space.
Implications – packages become smaller due to lack of storage. Single serve packaging increases. There is more frequent restocking of goods in home. Out-of-home consumption of goods increases. This latter trend drives the need for convenience and “on-the-go” products and services. With increasingly busy and on-the-go lifestyles, consumers expect more from and easier access to products, preferring those that seamlessly integrate into – and enhance – their lives.

Experience Seeking – Increasingly consumers are not just buying a discrete product. They are also buying experiences and access to a brand’s community. This is not only something consumers need but something they value to help them determine who they are and how they define themselves.
Implications – the role of packaging in augmenting the values and experience with a brand is increasing in importance.

Mass Customization – Consumers today have evolved to want what they want when they want “it” and exactly how they want to receive and experience “it”. Firms must respond in more creative ways to this need of mass customization, which in theory can increase product complexity and costs. This calls for innovative products, packaging, and agile supply chains.
Implications – low volume production, user designed added-value features, responsive packaging that can respond/act given certain condition – e.g. printing ink that helps tell you if your beer is cold enough.

Online Fulfillment – Consumers needing the ability to get what they want, when they want it means distribution models are changing. The ability to have goods delivered directly to individuals can mean bypassing the traditional brick and mortar model. As online fulfillment has become more pervasive in our lives across industry verticals, it has presented more consumer needs, more opportunities, and different challenges for brands and suppliers. The steps consumers are taking before (and after) a purchase is changing. More time is being spent researching available options online before setting foot inside a retail store. Voice-recognition technology is advancing and becoming a staple in households.
Implications – The ordering of goods is becoming easier. Package designs need to be optimized for shipment. The out-of-box experience and return process needs to be carefully considered to avoid damage to the brand. The online presence of a brand needs to be optimized and differentiated, as does the complete omni-channel consumer experience.

Emerging Middle Class – In markets around the world, consumers are climbing the economic ladder and they’re bringing new levels of disposable income and spending habits. This trend brings opportunities for brands that have the strength to compete with traditional local brands. It also brings challenges such as brand protection, security, and safety.
Implications – packages need to help secure and authenticate products for consumers to trust them.

Alternative Channels – Consumers are embracing shopping outside of the traditional retail store model where a brand competes for shelf space and visibility – the “moment of truth” of catching the eye and dollars of a passing consumer. Pop-up stores as well as online and mobile apps are just a few of the channels making headlines by mixing tangible and digital experiences.
Implications – These new ways of selling represent new “first moments of truth,” as well as out-of-the-box opportunities for differentiation and rapid trial product launches for quick market testing.

Environmental Consciousness – Sustainability: It is no longer just a trend or a wish-list item. Sustainability has become an absolute necessity for consumers. In fact, multiple research studies show how consumers are more likely to buy a product if the company is trying to be sustainable. At the extreme, the actual need for packaging is challenged.
Implications – New natural and organic products and packaging materials, reduced packaging, reduced supply chain footprint, and streamlined waste recovery. Packaging needs to go far beyond protecting and identifying goods in a sustainable way. Its existence needs to be augmented by adding value to the experience of the product and brand.

Digitalization & Connectivity – The advancement of sensor and connected technologies with the overall miniaturization of electronics presents further opportunities to create new products, brand experiences, and deliver more value. Computers and smartphones have become key features of day-to-day life and activities. Digitization provides consumers the opportunity to manage digitally-integrated products at their fingertips with ease.
Implications – Packaging is increasingly becoming more of a device which performs functions such as being a delivery mechanism, ensures compliance, is smart and connected to the internet, as well as collect and transmit data, such as current and future predictions of consumers’ buying habits.

More than ever, market leaders are embracing packaging innovation to drive competitive differentiation, increase revenue, lower costs, speed up time-to-market, and connect with customers in new and compelling ways. The ability to align brands more closely and consistently with consumer lifestyles, smart devices, and the internet is transforming how customers choose and interact with consumer devices, CPG, consumer healthcare products, as well as food and beverages.

Did you know that the combined power of Radius and Jabil can show you results in as little as just 4 weeks? Together, we represent the only vertically-integrated solution with both design and mold capabilities under one roof! Our Packaging Sprint offers CPG customers the ability to work with one partner, to answer the most critical questions that determine financial viability, technical feasibility, and desirability of an innovative packaging idea. With accuracy, speed, and reduced risk, we enable you to beat your competition at delivering compelling brand and product experiences to drive your business growth.

Want to hear more? Check out these on-demand webinars where we speak more in depth about these topics – Packaging of the Future: Part 1, Part 2, and Part 3

Or better yet, contact us to learn how you can do this with accuracy, speed, and reduced risk!

A Packaging Innovation Sprint – How can You Claim the Winners Podium as Innovator?

Innovating in the consumer goods packaging space is hard, costly, and risky due to many internal and external factors. Design firms providing outsourced research and design consulting services are rarely vertically integrated and don’t have direct access to Tier 1 manufacturing experience and expertise. Specialized rigid or flexible packaging solutions providers tend to be separate suppliers. No one in the packaging industry is doing intelligent/smart packaging with any real active lead. And finally, due to consumer goods companies being large conglomerates or lifestyle businesses specializing in key segments (i.e., consumer goods, food & beverage, beauty, etc.), they can be slow with decision-making, work in functional silos, and risk averse.

Over the past two months, my colleagues from Jabil Packaging Solutions and I have been guiding webinar attendees to think about what success looks like for their brand’s packaged products. The first webinar in the three part series focused on market trends and dynamics that are driving product innovation. In the second webinar, we took a look at the technological trends taking place within the plastic packaging industry, which included sustainable packaging, smart packaging, devicification, and packaging for e-commerce. Our final webinar was all about how to successfully innovate. A full packaging solutions partner with functional, hybrid, active, intelligent, and consumer device solutions is best equipped to enable national brands to increase top and bottom line revenue, market share, and win in an increasingly competitive retail landscape.

We believe consumer goods brand leaders who don’t innovate packaging for sustainability, performance, and convenience will lose in the retail race. But innovating in the consumer goods packaging space is hard, costly, and risky due to many internal and external factors. In the last decade, multiple published studies across the globe have reported innovation failure rates in the 75-80% range. Failure means these new products are not returning the required significant investment made or sustaining their planned revenue expectations.

Good packaging innovation influences and reinforces price, performance, convenience, brand values, brand position, and differentiation. Innovative product packaging increases the chances of new consumer goods products succeeding and can extend the product lifecycle of existing products. To be successful at packaging innovation, it is imperative that the latest consumer trends are understood and incorporated into the latest design thinking.

More than ever, market leaders are embracing packaging innovation to drive competitive differentiation, increase revenue, lower costs, speed up time-to-market, and connect with customers in new and compelling ways. The ability to align brands more closely and consistently with consumer lifestyles, smart devices, and the internet is transforming how customers choose and interact with consumer devices, consumer packaged goods (CPG), consumer healthcare products, as well as food and beverages.

WHAT DOES THE RADIUS/JABIL SOLUTION ALLOW THE CUSTOMER TO DO DIFFERENTLY?
We can help drive, test, build, analyze, and prove packaging innovation ideas under one roof in a matter of weeks.

Radius is a global innovation and product development consultancy firm integrated into one of the largest and most technologically advanced manufacturing solutions providers: Jabil. Our integrated insight to commercialization model offers our CPG customers the ability to work with ONE partner, to answer the most critical questions that determine financial viability, technical feasibility, and desirability of an innovative idea.

With accuracy, speed, and reduced risk.

The Outcome? We enable you to beat your competition at delivering compelling brand and product experiences to drive your business growth.

The combination of Jabil Packaging Solutions and Radius enables our team to deliver all of the pieces necessary to accelerate through to an innovative solution that contains all of the elements required for market success. We utilize world-class researchers and strategists, human factors and UI/UX specialists, designers, engineers, as well as quality and manufacturing implementation professionals, with deep experience in multiple technologies across industry verticals. Most importantly, everyone possesses deep packaging industry expertise, all under one roof, and can work with each client to navigate around the barriers inside and outside their organization.

PACKAGING INNOVATION SPRINT – HOW WE DO IT
How well “baked” are your ideas?
How much analysis has your company already done?
Have you satisfied the needs of your key stakeholders?
Have you appropriately mitigated go-to-market risk?

Whatever the answers, the sprint model has been designed for maximum flexibility. Ultimately, you choose!

Level 1 – Tailored Analysis of Ideas

Level 2 – All-In Analysis of Ideas

CONSULTATION (1 day)
Each engagement initiates with a 1-day consultation with our team to assess the challenge.

WORKSHOP (1 Week) – Opportunity Mapping
Determine and align key stakeholders on fruitful opportunity spaces, align on business priorities, and determine what initiatives to scope

END USER DESIRABILITY – Concept Sprint (2 weeks)
Quick exploration of concepts to solve a pre-defined problem, identification of a set of product or system configuration that are feasible, viable, and desirable. Develop initial Go-To-Market strategy hypothesis.

END USER DESIRABILITY – Concept Sprint + User Test (4 Weeks)
Quick exploration of concepts to solve a pre-defined problem, identification of a set of product or system configuration that are feasible, viable, and desirable. Develop initial Go-To-Market strategy hypothesis and demonstrate user and stakeholder acceptance

TECHNICAL FEASIBILITY – Concept Sprint + Build It (4 weeks)
Quick exploration of concepts to solve a pre-defined problem, identification of a set of product or system configuration that are feasible, viable, and desirable. Develop initial Go-To-Market strategy hypothesis and demonstrate feasibility.

FINANCIAL VIABILITY – Costing & Supply Chain Strategy (2 weeks)
Establish cost estimates for components and capital, leverage Jabil Control Tower to identify the appropriate Jabil region and factory, and leverage IDSC to optimize cost.

Innovative product packaging increases the chances of new consumer goods products succeeding, can extend the product lifecycle of existing products, and elevate brands. Successful innovation requires an idea and a plan that is actionable by the business and results in business value. We can accelerate packaging innovation ideas under one roof. Contact us to learn how you can do this with accuracy, speed, and reduced risk.